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Скоро будет
Modifications
Halfway through, we decided to change our website, our company’s name and logo. Why? We thought that aesthetics while being professional was vital. Our original website felt messy, out of place and even disorganised. With our new website, our company “Cadelinha” gains a fresher aesthetic that we think will make our customers inclined to buy more from us.
We managed to hire a model for all of our existing products to show and advertise what we already have in stock. And we won’t be stopping there. Purchases have already been made and we will keep promoting our business and what we are selling.
Selling
We have made already about £80 and continue to make more money from our satisfied customers. We are thinking of new ways to promote our business and what we are selling, but spreading our website is our main goal.
We are offering discounts for first time customers as well.
To boost our sales we will go around the school to promote our products and encourage people to buy it, an important tool were have also started to use is instagram. By using instagram to promote our business we are able to reach out to a wider range of customers . We also made a poster to be presented in the screens around the school.
Скоро будет
The website re-imagined
after
Our first website was a disaster. It was very colorful and hard to read. We struggled with finding the right colors that would complement each other and be easy on our customers eyes. Our website was filled with pink and purple, and many decorations that further distracted our customers and just did not match the aesthetic we were going for.
After criteria a, we realized we needed to change the website immediately. So we spend countless hours, and we worked really hard to create what our website is now. We changed the whole layout of the website and to change the color scheme to more blank one to be easier on the eyes.
We further added a layout to all of our shops to create a simple and easy way to browse and shop for all of our products. We then added transitions to some things to create a more modern and impressive feel to our website. Then after changing all of the colors, layouts, and adding transitions. We switch our website to a business sit to be able to take online payments and to make our website more that just a place where you can see our products unlike our old website where that all you could do.
We even changed our company name from Pink Velvet to CADELINHA. We did this as we believe that pink velvet didn't seem to fit our aesthetic right. So we changed the logo as we needed to match the new title of our company.
Modifying our products
For some of our designs, we’d change a few details here and there, whether that be the size or colour of a certain product, or even the design of the product itself.
But also, in some cases we left our sketches untouched when it came to recreating the product by hand. For example, on the left side to the bottom, the key earrings along with the red bead bracelet were made before the sketch and then drawn.
The other posters made were examples of ideas we had in mind for the jewellery we were to design and make. We have made the same beaded necklaces, bracelets and rings with different colours, adding little plastic gemstones to whichever product we wanted to, really.
The earrings in the picture to the left are earrings made in class that we’d never designed or sketched before. But after a bit of experimentation and ideas brainstormed together as a team, we decided to make gemstone earrings, beaded earrings and gemstones and beaded earrings combined. There is no exact formula or direction we know for sure that we follow, but once we try things out, we add that to our designs if we are happy and sure that our customers will profit and our enjoy our products.